Nature's Variety Recalls Chicken Frozen Diets

Important Food Safety Update

NATURE'S VARIETY NEWS - MARCH 8, 2010

Dear Friends,

Today Nature’s Variety is announcing that out of an abundance of caution, we are voluntarily recalling all Chicken Formula and Organic Chicken Formula products with a “Best If Used By” date on or before 2/5/11.

Nature’s Variety has received new test results from an outside facility that indicate that Chicken Formula Raw Frozen Diet with the "Best If Used By" date of 10/29/10 and Chicken Formula Raw Frozen Diet with the "Best If Used By" date of 11/9/10 may be contaminated with Salmonella. Therefore, we are voluntarily recalling these date codes of product from the marketplace. Also, out of an abundance of caution, we are expanding our voluntary recall to include all Chicken Formula and Organic Chicken Formula Raw Frozen Diets for dogs and cats with any "Best If Used By" date on or before 2/5/11. We believe taking this action is an important and responsible step in order to reinforce your confidence and trust.

No other Raw Frozen Diets are involved in this expansion other than chicken, and no other Nature’s Variety products are involved.

The products included in this expanded recall are any Chicken Formula or Organic Chicken Formula Raw Frozen Diet with a "Best If Used By" date on or before 2/5/11, including:

• UPC#7 69949 60130 2 – Chicken Formula 3 lb medallions
• UPC#7 69949 60120 3 – Chicken Formula 6 lb patties
• UPC#7 69949 60121 0 – Chicken Formula 2 lb single chubs
• UPC#7 69949 50121 3 – Chicken Formula 12 lb retail display case of chubs
• UPC#7 69949 60137 1 – Organic Chicken Formula 3 lb medallions
• UPC#7 69949 60127 2 – Organic Chicken Formula 6 lb patties

The "Best If Used By" date is located on the back of the package above the safe handling instructions.

If you have purchased one of the affected products, please return the unopened product to your local retail store to receive a complete refund, or to exchange it for another variety. If your package has been opened, please dispose of the raw food in a safe manner by securing it in a covered trash receptacle. Then, bring your receipt (or the empty package in a sealed bag) to your local retailer for a complete refund or replacement.

As you may know, Nature’s Variety now uses High Pressure Pasteurization on our Raw Frozen Diets as a unique process to kill pathogenic bacteria through high-pressure, water-based technology. Having incorporated this state-of-the-art technology on our Freeze Dried Raw products in late 2009, we were able to confidently implement the process universally on all Raw Frozen Diets after the February 11, 2010 recall in order to further enhance food safety. Nature’s Variety also utilizes a test and hold protocol to ensure that all High Pressure Pasteurized Raw Frozen Diets test negative for harmful bacteria before being released for sale.

We believe replacing all raw frozen chicken products on the market with new raw frozen chicken products that use High Pressure Pasteurization is an important and responsible step in order to reinforce your confidence and trust. By recalling all raw frozen chicken products with "Best If Used By" dates on or before 2/5/11, we can provide our pet parents with new raw frozen chicken products that have been processed through High Pressure Pasteurization. Adopting High Pressure Pasteurization is an important step to ensure that our products meet the strictest quality and food safety standards."

Our commitment to you and your pets in the future is the same as it’s been in the past – to offer Raw Frozen Diets made from the highest quality ingredients, made in our own plant in the Midwest, by people who care deeply about pet nutrition, health, and happiness.

For more inforamtion about the expanded recall, please read our FAQ document.

We also offer the following resources if you're interested in learning more about High Pressure Pasteurization and our Food Safety Protocols:

• High Pressure Pasteurization Q&A document
• Quality & Food Safety protocols explained under "Learn About Raw" in the Learning Center
• High Pressure Pasteurization in the "Safety & Quality" section of our online FAQs

If you have additional questions, please call our dedicated Customer Care line 24 hours a day, 7 days a week at 800-374-3142. For additional information about High Pressure Pasteurization or other Nature’s Variety food safety protocols, please read the Q&A below or visit www.naturesvariety.com.

Thank you for your loyalty and trust.

Warmly,

Reed Howlett
CEO, Nature's Variety