Wednesday, May 5, 2010

Mouthfuls has learned that Proctor and Gamble bought Natura

We were saddened to hear that on May 5th, Proctor and Gamble purchased Natura Pet Products – manufacturers of California Natural, Innova, EVO, Healthwise and Karma. This purchase is expected to be complete within 30 days. We will not gamble with your pet’s health and we will be monitoring the situation very closely on your behalf. While we will not be immediately discontinuing the product line, many of our customers may not want to support a company like Proctor and Gamble so we have created a list of potential substitutions for you to consider.

California Natural: Nature’s Variety, Wellness

Chicken & Rice Nature’s Variety Prairie Chicken

Lamb & Rice Nature’s Variety Prairie Lamb

Herring Nature’s Variety Salmon / Wellness Fish

Puppy Wellness Puppy

Innova: Holistic Select, Wellness

Adult (Green bag) Holistic Select – Radiant Adult Health

Large Breed Holistic Select – Large Breed

Senior Wellness Senior / Holistic Select Senior

Large Breed Puppy Holistic Select Large Breed Puppy

Small Bites Holistic Select Sm. Breed/Wellness Sm. Bites

EVO: Nature’s Variety, Wellness, Orijen

Chicken Nature’s Variety Instinct Chicken

Red Meat Nature’s Variety Instinct Duck or

Orijen RM

Herring Wellness Core Ocean

Healthwise: Canidae, Chicken Soup

Chicken Canidae Chicken & Rice

Lamb Canidae Lamb & Rice

Active Canidae All Life Stage or Chicken Soup

Nature’s Variety has graciously provided us with free 5# bags to ease your transition. It’s best not to wait until you’re completely out of your other food when switching brands. Let us know if you need help with the transition!